Hi, I’m Shawn Shinneman. I write content for innovative, forward-thinking clients who want to influence brand awareness, increase thought leadership, and educate and engage customers.

I dove into marketing after eight years as a professional journalist, serving as a writer and editor for Texas Monthly, D Magazine, and the Dallas Business Journal. Much of that time was spent talking to business leaders and examining how companies work, a common thread that has served me well in my second career as a content writer and strategist.

A few career highlights:

Led editorial strategy for blue-chip clients like Deloitte, Microsoft, and Amazon as managing editor at Johnnie Studio.
Served as technology editor for Vox Creative, working with clients to find compelling story angles, representing editorial in internal comms and on client calls, and writing branded content that melds Vox’s brand voice with client messaging.
As a ghostwriter, increased readership by 40% in the first six months writing a manufacturing CEO’s Forbes column.
As a “go-to partner,” as one founder put it, consulted on content strategy and brand refresh projects with clients like Worlds and Dallas’ Child Poverty Action Lab.

As a content writer, my work has appeared in publications like The Economist, Fast Company, Vox, The Verge, CNBC, the Financial Times, STAT News, CNET, and Skift. I mainly focus on B2B SaaS (AI, cloud, and cybersecurity), manufacturing technology, healthcare, and pharma.

Whether writing as-needed articles or partnering on long-term engagements, Shinneman Content can help you produce great content marketing that tells a compelling story and, ultimately, helps you drive conversions and revenue.